The Program · Students aged 15⁠–⁠18

4-week Program

Build a real project with AI tools, guided by mentors.

Students standing on a stage in front of an audience
  1. 01

    Apply

    Tell us about you and what you want to build.

  2. 02

    Build for four weeks

    Live sessions and mentor check-ins, in a cohort of 10–12 students.

  3. 03

    Show it at Demo Day

    Present what you built. Program students can then be considered for the incubator.

The curriculum

Every session is led by a subject matter expert, with office hours to answer your questions and go deeper.

  1. Week 1

    • Problem & Ideation

      Customer journey maps, issue trees, SCAMPER and “How Might We” brainstorming, plus SWOT, Blue Ocean Strategy and Porter’s Five Forces.

    • Market & Customer

      Customer discovery and interviews (the Mom Test), Jobs-to-Be-Done, and a live Customer Discovery Simulation.

    Office hoursAsk anything and go deeper

  2. Week 2

    • Product & Prototyping with AI

      Prototypes and MVPs built with no-code and AI tools.

    • Business Model

      A/B testing and entrepreneurial strategy.

    Office hoursAsk anything and go deeper

  3. Week 3

    • Sales & Marketing

      Pricing, funnels, branding and closing, tested in a Go-to-Market Simulation.

    • Finance & Fundraising

      A financial model from a first P&L to a five-year forecast, plus a Fundraising Simulation.

    Office hoursAsk anything and go deeper

  4. Week 4

    • Pitching (Demo Day)

      The pitch deck and live feedback from judges and panelists.

    Office hoursAsk anything and go deeper

What students leave with

A project record, not a certificate.

Everything a student builds stays on record, so they can show it and talk about it.

  1. Idea

    • Describe the problem and who has it
    • Write your one-line pitch

  2. Validate

    • Talk to 5 potential customers
    • Write down 3 things you learned

  3. Build

    • Make your first prototype
    • Let 3 people try it and give feedback

  4. Pitch

    • Finish your pitch draft
    • Practice once and get feedback

  5. Demo Day

    • Pitch at Demo Day

  • A project record

    The problem, the customer interviews, the prototype, the tests and the pitch, in one place.

  • A build log

    Dated updates that show how the idea changed and why.

  • A Demo Day pitch

    A pitch deck and a live presentation, with feedback from judges and panelists.

  • A written mentor evaluation

    Every student receives a written evaluation from a mentor who followed their work. Outstanding students may be offered a recommendation letter.

The platform

A platform built around AI.

Every student works on a learning platform we built for this program.

  • Weekly map

    Each week has live sessions, an assignment, expert feedback and office hours, laid out step by step.

  • AI study assistant

    Students ask questions about the week's slides and readings and see which page the answer came from. Sensitive or out-of-scope questions go to a person on our team.

  • Venture tracker

    Five stages from Idea to Demo Day, each with clear milestones that students check off with evidence of what they did.

  • Parent updates

    You can follow your child's weekly progress and read a short note from the team.

At a glance

Format
Online, live sessions and mentor check-ins
Cohort
10–12 students
Cost
Tuition and aid details will be announced when registration opens

Program community events

Building a company is easier with people around you. Throughout the program we host informal online events, so you can switch off and get to know the rest of your cohort.

Think game nights, creative challenges and virtual hangouts: something new to try, and new people to meet.

Ready to build?

Apply to the Program

Challenge finalists get priority review for the Program. Only Program students can enter the incubator.